Privacy Policy

Updated: 1 April 2026

Who We Are

BNAN ACADEMY LTD
71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.
Email: support@bnanacademy.com
Tel: +44 20 8159 6055

Scope

This Privacy Policy explains how we collect, use, store, and share personal data when you use our website, online tutoring services, support channels, and business communication channels.

This policy applies to:

  • our website and landing pages;
  • our online tutoring services and student/parent support channels;
  • our WhatsApp Business communications;
  • Facebook Page messages / Facebook Messenger interactions handled through Meta APIs;
  • Instagram Direct / Instagram Messaging interactions handled through Meta APIs; and
  • website analytics and behavioural analytics tools, including Microsoft Clarity.

Information We Collect

Depending on how you interact with us, we may collect the following categories of personal data:

Parent / guardian contact details
Name, email address, phone number, country, and other contact details you choose to provide.

Basic student details
With parental or guardian consent where required, we may collect limited student information such as first name, age range, learning level, course interest, and related educational details.

Account and billing data
Payment and billing-related information processed by our payment providers. We do not store full card numbers on our systems.

Lesson and service data
Schedules, attendance, lesson assessments, homework, support history, communication records, and service-related notes.

Class recordings
Where explicit parental or guardian consent has been given, some lessons may be recorded for quality assurance or training purposes.

Technical and device data
IP address, browser type, device information, operating system, pages visited, referral sources, timestamps, cookies, and similar technical data.

Analytics and behavioural usage data
We may use analytics tools, including Microsoft Clarity, to better understand how visitors use our website. This may include interaction data such as page views, clicks, scrolling, navigation behaviour, approximate session activity, heatmap-style insights, and session replay-style website usage analysis.

How We Use Your Information

We use personal data to:

  • provide, manage, and improve our tutoring services;
  • schedule lessons and manage instructors;
  • communicate with parents, guardians, students, and leads;
  • send operational notices, reminders, invoices, confirmations, and support messages;
  • respond to enquiries received through our website or messaging channels;
  • process payments and maintain financial records;
  • comply with legal, regulatory, and contractual obligations;
  • maintain internal records and service history;
  • monitor, secure, and improve our website, platform, and user experience;
  • analyse website and support performance; and
  • send marketing communications only where permitted and, where required, with your consent.

You may opt out of marketing communications at any time.

WhatsApp Business Messages

If you contact us on WhatsApp, share your phone number with us, or otherwise communicate with us through WhatsApp Business, we may process your WhatsApp-related data to:

  • receive and review your messages;
  • respond to enquiries;
  • send onboarding messages, reminders, invoices, confirmations, and support communications;
  • keep communication records; and
  • manage service operations and customer support.

The data we may process includes:

  • phone number;
  • WhatsApp profile name;
  • message and media content;
  • message IDs;
  • timestamps;
  • conversation history; and
  • delivery, read, or related messaging status data where available.

This data may be processed through the WhatsApp Business Platform provided by Meta and by service providers acting on our behalf under appropriate safeguards.

Retention: WhatsApp-related message logs and related metadata may be retained for up to 24 months, unless a longer period is required by law, needed to resolve disputes, or deletion is requested where applicable.

Facebook Page Messages / Messenger

If you contact us through our Facebook Page or via Facebook Messenger, we may process Facebook messaging data to:

  • receive your messages;
  • display them within our support or admin platform;
  • manage conversations internally;
  • assign conversations to relevant team members where needed;
  • respond to your enquiries; and
  • maintain communication and support records.

The data we may process includes:

  • your Facebook name and public profile information made available to us through Meta;
  • Facebook-scoped user ID or related identifiers;
  • message and media content;
  • conversation identifiers;
  • message IDs;
  • timestamps;
  • webhook or event metadata; and
  • delivery or read status where available.

We use Facebook messaging data for customer support, service operations, follow-up communication, maintaining communication history, and improving support handling. We do not use Facebook messages for marketing unless permitted by applicable law and Meta rules and, where required, with your consent.

This data may be processed through Meta Platforms’ business messaging infrastructure and our service providers acting on our behalf under appropriate safeguards.

Retention: Facebook messaging logs and related metadata may be retained for up to 24 months, unless a longer period is required by law, needed to resolve disputes, or deletion is requested where applicable.

Instagram Direct Messages

If you contact us via Instagram Direct / Instagram Messaging, we may process Instagram messaging data to:

  • receive your messages;
  • display them within our support or admin platform;
  • manage conversations and assign them internally where needed;
  • reply to enquiries; and
  • keep support history and communication records.

The data we may process may include:

  • your Instagram username;
  • Instagram-scoped user ID;
  • public profile information made available by Meta;
  • message content;
  • media content;
  • conversation identifiers;
  • message IDs;
  • timestamps;
  • related webhook or event metadata; and
  • delivery or read status where available.

We use Instagram Direct message data for customer support, responding to enquiries, follow-up communication, service operations, maintaining communication records, and improving support handling. We do not use Instagram Direct messages for marketing unless permitted by applicable law and Meta rules and, where required, with your consent.

This data may be processed through Meta Platforms / Meta business messaging infrastructure and our service providers acting on our behalf under appropriate safeguards.

Retention: Instagram message logs and related metadata may be retained for up to 24 months, unless a longer period is required by law, needed to resolve disputes, or deletion is requested where applicable.

Children’s Privacy

Our services are intended to be arranged by parents or guardians. We do not knowingly collect personal data from children under the age of 13 without verifiable parental or guardian consent where such consent is required.

Class Recordings

Some lessons may be recorded for quality assurance or training purposes only where explicit parental or guardian consent has been obtained.

Recordings are stored securely and may be retained for up to 12 months, unless a different retention period is required by law or justified for a legitimate operational reason.

Cookies and Analytics

We use cookies and similar technologies for essential website functionality, performance monitoring, analytics, and service improvement.

This may include:

  • necessary cookies required for the operation of the website;
  • analytics cookies;
  • measurement tools;
  • behavioural analytics tools such as Microsoft Clarity; and
  • similar technologies used to understand website usage and improve user experience.

Microsoft Clarity may collect or help us analyse website interaction data such as mouse movements, clicks, scrolling, page navigation, and session behaviour for analytics and usability purposes.

You can control or disable cookies through your browser settings, although some website features may not function properly if you do so.

Sharing Your Data

We may share personal data with:

  • hosting and infrastructure providers;
  • communications and messaging providers;
  • analytics providers;
  • payment processors;
  • learning or operational systems we use to deliver services;
  • tutors, contractors, or staff where necessary to provide lessons or support;
  • legal, regulatory, or governmental authorities where required by law; and
  • parties involved in a business sale, merger, restructuring, or transfer, subject to appropriate protection.

We do not sell your personal data.

International Transfers

Your data may be processed outside your country of residence, including in countries that may not provide the same level of legal protection as your home jurisdiction.

Where we transfer personal data internationally, we take appropriate safeguards, which may include contractual protections such as SCCs and/or IDTAs, where applicable.

Security and Retention

We apply appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.

We retain personal data only for as long as necessary for the purposes described in this policy, including to provide services, maintain records, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights

Depending on your location and applicable law, you may have rights such as the right to:

  • access your personal data;
  • correct inaccurate personal data;
  • request deletion of personal data;
  • restrict certain processing;
  • object to certain processing;
  • request data portability; and
  • withdraw consent where processing is based on consent.

To exercise your rights, contact us at support@bnanacademy.com.

You may also request deletion of personal data collected through our Meta messaging integrations, including WhatsApp, Facebook Messenger, and Instagram Direct, by contacting support@bnanacademy.com.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the effective or updated date above.

Contact Us

If you have questions about this Privacy Policy or how we process personal data, please contact:

BNAN ACADEMY LTD
Email: support@bnanacademy.com
Tel: +44 20 8159 6055
London, United Kingdom

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